Survey data from Sensu Insight reveals the substantial levels of public suspicion around corporate ESG claims, alongside growing awareness and backlash relating to ‘greenwashing’

New findings quantifying the gap between sustainability performance and sustainability perception reveal that firms could be missing out on billions of dollars’ worth of value due to failure in communicating their environmental credentials.

The fashion industry, a dazzling behemoth shimmering with trendsetting threads, casts a long shadow on our planet. From water-guzzling cotton fields to overflowing landfills, its traditional "take-make-dispose" model screams unsustainability. But a revolution is stirring at the loom, woven with the transformative threads of blockchain technology and the vision of Circular Fashion 2.0. This isn't just a whisper of change; it's a bold symphony where transparency, traceability, and innovation harmonise to create a vibrant, sustainable future for fashion.

A study by RepRisk finds that instances of greenwashing have fallen annually for the first time in six years. However, the number of ‘high severity’ cases has increased, and repeat offences are prevalent with 30% of those greenwashing in 2023 doing so again this year.

During the COP26 conference we heard concerns raised around ‘greenwashing’, but what does the term mean, why is it used, and how are world leaders seeking to alleviate concerns?

The European Union hopes to clamp down on greenwashing activities, setting out guidelines for companies to provide consumers with ‘reliable, comparable and verifiable’ environmental information. Yet, critics claim watered-down proposals signal a missed opportunity.

EU lawmakers have agreed to plans which will require large companies to disclose more information relating to their ESG (Environmental Social Governance) activities from January 2024

‘Greenwashing’, is the current environmental buzzword, but what does the term mean, and what does its opposite term ‘brownwashing’ refer to?

Brands, including H&M, Inditex, Stella McCartney and Kering, have announced at COP27 that they are signing up to a new initiative around low-carbon fibre alternatives. The news follows accusations of greenwashing and another lawsuit for H&M to tackle.

We take a look at how our top trends for 2023 have developed over the 1st quarter

Fashion brands Boohoo, Asos, and Asda, face investigation into their sustainability claims by the UK’s Competition and Markets Authority (CMA) as it seeks to clamp down on ‘greenwashing’

Legal backlash against ‘climate-washing’ is on the rise, with businesses warned to clean up their act. Cases are not only diversifying, but secondary action is growing as claimants utilise other channels, including consumer protection agencies and advertising bodies.

Carbon offsets could be worth $100 billion by the end of the decade, up from just $300 million in 2018. Yet, many environmental groups claim this can be seen as ‘greenwashing’, as fears around the legitimacy of carbon credits remains.

The European Parliament has passed a new directive which it hopes will prevent misleading environmental credentials on products, with businesses expected to substantiate claims using approved certification.

One in four businesses are suffering from ‘analysis paralysis’ around net zero targets- fearing they will face criticism of their climate action, or even greenwashing claims.

The EU is exploring means by which environmental claims from businesses can be substantiated to protect consumers. The news comes as CDP’s latest non-disclosure campaign reports a record number of investors seeking the disclosure of environmental credentials from businesses

As terms like ‘net zero’ and ‘carbon neutral’ begin to work their way into advertising, ensuring that you know your emission reductions from your offset emissions could help you make sure your search for more sustainable choices is not derailed

We all know that greenwashing can undermine the climate credentials of the green washer, but a more insidious impact is felt when true net zero heroes are drowned out by false shouts of sustainable stardom

The CIM sustainability marketing skills gap report finds that marketers worry they may fall into a greenwash trap as their own green knowledge is outstripped by the organisations they market for

New research finds that most British consumers fail to understand environmental terms such as ‘carbon offsetting’, ‘green’, and ‘circular economy’, posing a challenge for businesses who wish to communicate their green credentials.